Football sponsorship has changed over time and has become a far cry of the earlier version. It is no more like a simple process of the past era of granting advertising space to the biggest bidder. In fact sponsorships of these days play key role in market exposure as well as brand recognition.
The modern day sponsorships also support the new financial fair play regulations. Clubs are able to collect every penny spent on inflated player market and provide good wages to players.
The modern-era sponsorships have changed The Premiere League completely. It is ahead of all the leagues in terms of shirt deals. Twenty clubs of it collect a total of 226 million pound annually. Below are top five lucrative deals that have made great change:
Crystal Palace FC
The Crystal Palace Football Club announced Mansion casino as their new Official Main Sponsor. The upcoming season will be thrilling and the club will establish themselves in good position in the Premier League. There are dozens of other sponsorers too making it richer once again this season.
Liverpool had signed the biggest sponsorship deal in its history in 2009 with Standard Chartered. A change in ownership later changed the direction too and the Reds sought to develop legendary stadium ‘Anfield’ instead. The deal was worth 80 million pound in the first five years and later new three-year deal was signed adding 25 million pound a year that would end with the wrap-up of next season.
The miraculous win of Leicester last season in Premier League has added more value to the club and Thai travel retail company King Power has got more than what has been bargained in terms of exposure. The club also qualified for the UEFA Champions League in 2016-17 season. As a good number of fans of the club live in the Far East so it is evident Asian companies are lately more interested in investing in English football. The stadium of Leicester too was named King Power Stadium during the initial days of 2011-12 season.
Arsenal is known as most successful club in London and has gathered a good amount of honors. The current main sponsorer of the club is Fly Emirates and the annual deal is worth 30 million pound. It has been with them since 2004. The money is spent on signings of big name players.
Chevrolet is the lead sponsorer of Manchester United. The deal was signed in 2014 and the car manufacturer guarantees a mother lode of 53 million pound a year. The contract has not been affected with the decent of Man Uni into the Europa League. It has signed good name players including Zlatan Ibrahimovic and Paul Pogba. However, the club is still looking for a way back to success amid retirement of Alex Fergueson. With huge money it seems things are now in place and they just need to get their groove back. They are waiting to return to the old title-winning self.